This is the tedtalk by Tim Urban. Probably one of the most watched Tedtalk. I have watched it long time ago.
But I didn't know Tim Urban has a very popular blog called wait but why.
It's indeed a very fascinating blog.
I like some of the points he was focus on.
1. Write as if you are writing to a lot of people like you. Whatever you are interested, people like you will be interested. So i write my blog collecting information and thoughts that lots of Susie will like.
2. Focus on single kind of topic (I probably can't do that. I like all sorts of topics)
3. Focus inward on yourself . You will write the best and most original work. In other words not to write for large audience or please anybody. This i can do .
4. Learn to be a good story teller. There are many preachers but not enough story teller. Haha. Good one.